Case Study

AvidSphere LLC has worked effectively and diligently to grow a Philadelphia-based confectionery from their single physical location in the Reading Terminal Market to a well established E-commerce brand. Starting with our foundational approach, we migrated their existing website from WordPress over to the Shopify platform.

Within 4 months, the brand grossed over $50,000 in a single 90-day period from online sales alone. Boosting a 2.95% conversion rate, meeting the high-end of eCommerce conversion rate averages of 2.5-3%.

Results

132%

Increase in Total Sales

13%

Returning Customer Rate

2.95%

Conversion Rate

Project Overview

In October of 2023, AvidSphere LLC partnered with the family-owned confectionery to transform their brick-and-mortar presence In Philadelphia into a thriving online brand. Within just four months, we migrated their website from WordPress to Shopify and executed high-impact ad campaigns that resulted in over $50,000 in online sales, a 2.95% conversion rate, and 1,384 total orders—outpacing industry benchmarks.

Campaign Impact Over Time

125% Traffic Growth in Just 5 Months

When this client partnered with AvidSphere, they needed more than just a facelift—they needed a full-scale growth strategy. Through a seamless platform migration and an integrated marketing approach—including targeted ads, UX enhancements, and SEO optimization—we helped them turn traffic into traction.

The Results:

  • 🚀 Website traffic increased by 125%

  • 🔁 Conversion rate jumped from 1.4% to 2.95%

  • ⚙️ All within just five months

With a smarter foundation and a performance-first strategy, their brand now attracts more of the right visitors—and converts them.

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Our approach

5

Migrated website from WordPress to Shopify for a modern, scalable ecommerce foundation

5

Deployed Google & Meta ads with targeting strategies tailored to high-intent buyers

5

Achieved a 2.95% site-wide conversion rate (top of eCommerce industry range)

5

Optimized cost-per-click and cost-per-action to dramatically beat industry averages

5

Delivered a full-funnel digital strategy including retargeting, shopping ads, and performance max campaigns

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